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Head Of Marketing Communications
London - Greater London
The Dune Group is one of the most influential global players in fashion footwear and accessories.  Based in London, the fashion capital of the world, The Dune Group has over 20 years of experience in the footwear industry and has grown through a passion and dedication to excellence in product development and in-house design, and a commitment to providing outstanding customer service.

The company has grown from a 20 square metre concession in a fashion store in Oxford Street, London, in 1992, to a group with 40 UK standalone stores, 175 concessions in the major global department stores such as Topshop, House of Fraser, John Lewis and Selfridges, and 64 franchised stores and concessions in 10 countries around the world.

Online, customers can shop the latest and most extensive collections and trends at dunelondon.com; on desktop, mobile and tablet. With multiple shipping options to over 130 different countries - in over 70 currencies - and with German, French and Spanish language websites, the Dune London brand is a truly global proposition.


The Head of Marketing Communications is responsible for delivering elevational brand response campaigns that can be executed across all marketing channels, including but not limited to SEM, Display, Affiliates, Social, Print, Direct mail, Experiential and TV.  This list is not exhaustive and the Dune London marketing mix is likely to expand over time.  The role will maximize all creative marketing opportunities available whilst providing a robust and sophisticated reporting suite to the business for all brand related metrics. The role is a brand guardian and sets style and tone consistently across all aspects of the business. 

The Head of Marketing Communications will partner with the Head of Performance Marketing to ensure that targets are consistently met or exceeded across a number of KPIs and will work closely with the wider business to achieve the correct brand/commercial balance at all times.

The role will actively promote the full part that marketing plays within the omnichannel sales environment, fully contributing to elevating the brand, driving sales, improving the customer experience and creating a customer centric culture.

The Head of Marketing Communications is responsible and accountable for elevating the brand, increasing awareness and ultimately driving revenue. The role is also responsible and accountable for the creative marketing budget and all external agency relationships and will demonstrate at all times an accurate ROI and view on core profitability.

This role • Works closely with the Ecommerce & Marketing Director to deliver the agreed strategy.• Owns delivery across all creative marketing channels.• Takes a lead role with appointing and managing external creative agencies.• Manages in-house asset curation and creation. • Is an exceptional project manager with a laser focus on effective execution.• Is a creative, dynamic and attentive individual who is adept at relationship building with internal and external clients.• Owns a robust report suite across all aspects of brand performance and is constantly seeking new ways to visualise and simplify complex brand metrics.• Co-owns the marketing calendar and works seamlessly with the Head of Performance Marketing to deliver campaigns in line with the agreed business strategy.• Work seamlessly with the Head of Ecommerce to fuel the website experience with engaging content and product stories.   • Constantly scans new trends and opportunities.• Owns relevant business cases.• Works seamlessly across the organisation forging strong relationships to deliver results.• Ensures that relevant projects are delivered efficiently and provide tangible ROI.• Owns relevant external supplier relationships.• Identifies ways of improving profitability through improved processes, and effective investment.• Is international.• Is customer centric at all times.• Is an ambassador for The Dune Group and a thought leader. KEY RESPONSIBILITESCampaigning• Own and deliver the creative marketing communications function for the group.• Manage in-house graphic design and editorial functions.• Drive and deliver the annual and seasonal marketing communications strategy and plan.• Co-create content experiences/stories with the wider Ecommerce & Marketing team.• Be a customer champion and ensure that assets are created to enable the right messages to be delivered to the right customers at the right time.• Own and manage the budgeted plan to achieve strategic objectives.• Manage relationships within a cross-channel team to deliver agreed strategies.• Present brand related management information as and when required.• Manage creative related budgets, working closely with each business unit as when required.• Constantly look to elevate the Dune London brand and drive sales.

Tracking and Reporting• Provide an advanced, comprehensive reporting function across all brand related metrics and market share data.• Identify and agree strategic KPIs with business leads and ensure that all creative marketing activity is thoroughly and accurately tracked and reported on in order to make use of roll out opportunities and practical efficiencies.• Produce tactical analysis on an ‘as and when required’ basis. • Deliver innovative insights and actionable outputs.

Customer Centricity• Promote the ‘voice of the customer’ across all Dune London business units. • Ensure that our public face is on brand at all times, across all channels

Profitability• Drive sustainable, profitable sales growth through effective delivery of key campaign concepts and assets.

People• Manage external agency relationships wherever necessary to deliver initiatives and activity within the timeframes specified and ensure that the Dune London work ethic, brand values and mission are upheld at all times.• Work seamlessly with other members of the Ecommerce & Marketing team and provide support down to campaign level.• Work closely with other Dune London departments to ensure that creative marketing activity is delivered in line with set processes and procedures, and in accordance with regional strategies, goals and objectives.• Work well on own initiative but also be a fully committed team player and engender respect and support from other members of the global business.• Manage and develop an effective, happy and motivated team.

Expertise• Maintain an expert level of knowledge and to be aware of industry developments and innovations at all times. • Be acutely aware of competitor activity and poised at all times to capitalize on opportunities and repel threats. • Contribute to the overall mission of the department. • Constantly look for new opportunities and regularly make suggestions as to how things can be improved.

EXPERIENCE / COMPETENCIES REQUIREDKey Skills• At least five years’ experience in a strategic brand marketing role with a proven record of success and delivery.• Expert knowledge of brand building initiatives and creative marketing techniques.• Expert understanding and experience of all marketing channels.• At least five years’ experience in managing agency/network relationships.• Strong leader.• Ability to collaborate and co-create.• Strategic thinker.• Able to influence at all levels.• Outstanding analytical skills.• Team player.• The ability to translate data into actionable insights.• Budget management.• Excellent communication skills, both written and spoken.• Outstanding presentation skills and the ability to show complex issues in an engaging way.• Excellent understanding of all brand marketing KPIs controlling performance, ROI and ultimately OI.• Self-starter with a high degree of initiative.• Outstanding project management abilities and highly organised. • Ability to multitask and prioritize.• Outstanding attention to detail. • Commercially minded and extremely driven. • Expertise in market research and brand tracking strategies.

Preferred Skills• Retail experience.• Fashion experience.• Relevant degree or professional qualification.• Experience of overseas markets.• Copywriting ability.• Design ability.• Styling ability.


Publication date: 13 / 09 / 2017
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